Delivery Growth
Delivery & Aggregator Marketing
Grow restaurant delivery with stronger aggregator listings, offer strategy, packaging, sponsored placements, and repeat-order systems.
The problem
Why this matters to the business.
Delivery growth can hide weak economics. High order volume looks good until discounts, commissions, packaging, and sponsored placements start eating the real contribution.
At the same time, many brands underperform on aggregator platforms because the listing, naming, thumbnail order, and offer logic were never designed as a commercial system.
What to do
A practical way to approach it.
The delivery channel is treated as a managed storefront with its own merchandising, promotion, and retention logic.
Step 01
Fix the storefront
Strengthen titles, photography, thumbnails, hero items, bundles, and menu sequencing so customers choose faster and with more confidence.
Step 02
Use promotions with margin awareness
Design offer stacking and platform deals around contribution quality, not just top-line excitement.
Step 03
Improve order experience
Use packaging, inserts, product quality, and timing to protect repeat behavior after the first order.
Step 04
Reduce blind dependence
Measure channel health properly and build better bridges into CRM, direct demand, or repeat platform behavior.
What is included
What this covers.
- Aggregator listing review
- Thumbnail and naming optimization
- Offer and sponsored placement guidance
- Packaging and repeat-order recommendations
- Channel-health measurement inputs
Who it is for
Who this is useful for.
- Cloud kitchens and delivery-first brands
- Restaurant groups where delivery is a large sales share
- Brands with strong volume but weak contribution
- Teams preparing a more disciplined aggregator strategy
Common mistakes
Mistakes to avoid.
Confusing delivery sales growth with channel health
Running discounts without margin logic
Ignoring thumbnails, titles, and menu order
Treating packaging as a cost line instead of a repeat tool
What you receive
Practical documents your team can use.
Included
Delivery growth audit
Included
Listing and offer recommendations
Included
Packaging and repeat-order actions
Included
Sponsored placement review
Included
Channel-performance scorecard