Prize
Featured finalist showcase plus a private AI creative workflow review with Ashmo.
Current system
Create a poster concept for a fictional World Cup campaign using AI image, layout, and copy tools.
Prize
Featured finalist showcase plus a private AI creative workflow review with Ashmo.
Submission
Submit through Instagram DM after the keyword trigger. Send your public post or reel link — no website upload needed.
Review
Every DM submission syncs to our review dashboard. Entries move through approved, shortlisted, finalist, and winner.
Instructions
Comment WORLDCUP on the Instagram announcement.
We DM you back automatically. Reply with your Instagram post or reel link and the AI tools used.
Your entry lands in our review dashboard. Shortlisted work is featured here under #AshmoAIChallenge.
Judging criteria
Creative idea and campaign clarity
Visual execution and composition
Quality of AI usage and iteration
Caption, presentation, and public engagement
Approved entries
A cinematic poster route for a future football campaign built around desert light and street energy.
Midjourney / Photoshop / ChatGPT
View Instagram postMotion-first poster reveal with crowd energy and bold type.
Runway / DALL-E / CapCut
View Instagram reelA graphic poster system built from modular pitch lines and national color references.
Firefly / Illustrator / ChatGPT
View Instagram post